Adirondack Theatre Festival

Branding • season artwork • poster design


Glens Falls is so lucky to have the Adirondack Theatre Festival (ATF). Every summer ATF puts on original theatre productions that literally make downtown Glens Falls buzz. The contemporary musicals and plays and professional actors, directors and designers bring out thousands. We get to work with Chad Rabinovitz, ATF’s Producing Artistic Director, on bringing his artistic vision of each season to life through a series of custom illustrated work.

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Commemorating 25 Years

ATF’s 25th season deserved to be celebrated and a special 25th logo was definitely in order. Chad wanted a fun celebratory mark that wasn’t overly commemorative, so we gave him fireworks. 

Bringing The Shows To Life

One of the (many) fun things about designing the season’s show posters is that we get to read the scripts before designing. This season’s lineup will be hilarious, thought provoking, and heart warming—we can’t wait to be in the audience.

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Building Excitement

Repurposing the show artwork and keeping consistency was essential to build excitement for the season and help with ticket sales.

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