Sidekick Creative
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Blog

See what's happening in the Sidekick studio, check out new projects and see what inspires the Sidekicks. 

Bolton Landing Craft Festival

This weekend, we took a small road trip up to beautiful Bolton Landing. We packed up the van, filled to the brim with all of our Sidekick goodies, and headed for the seasonal craft festival. Since Sidekick's debut at LARAC (our very first craft festival back in June) we've learned a lot about the logistics of how to pack and how to set up our booth.

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Kelli Germain
Two Brands, Two Photographers, Two Designers

Branding and logo creation are typically dream projects for designers, and their semi-permanent nature makes them few and far between.   So it was to our surprise and delight that we were asked to tackle branding projects for a few new clients in our first couple months in business! We love logo design for many reasons, but above all else, it’s the challenge of intoning that perfect vibe through a simple mark that reflects what a brand is all about. 

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Kelli Germain
Make Your Own Stencils!

Last week, we joined the Hyde Collection in celebrating the opening of the new Feibes & Schmitt Gallery during their annual Community Day celebration. If you hadn't heard, the Hyde received an enormous donation of modern art (like, $11M worth) and another $1M to build a new gallery space to house that work. It's a milestone for the Hyde and for the city of Glens Falls.

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Create Upstate: Advice We Won't Forget

We could spend hours writing about Create Upstate—the shenanigans we shared with each other as a team, the incredible creatives we met, the inspiration we received from every direction, and the confidence we built knowing that we can do this—but there were three themes that will continue to stick with us.

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Malcolm's: Our First Logo Project

Right about the same time that Sidekick began its journey, a close family friend, Nate Germain, began his own incredible adventure of opening up his first restaurant. It was also our first official project, which made it that much more special.  

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Kelli Germain