ChickenShack_Hero_Overlay.png
ChickenShack_Hero_BG.jpg

BRANDING • SIGNAGE


Our long-time client, Raúl’s Mexican Grill, enlisted us to help brand a new restaurant specializing in Chicken & Waffles. The new venture needed to have its own look and also feel a part of the Raúl’s brand. Through many different explorations, we ended up with a brand that felt old and new at the same time, and fit right in with its parent brand.

ABR_BackgroundBlue.jpg
ChickenShack_Logos_v1-1.png

Winner Winner!

The approved concept included a brand suite featuring customized type that works in a number of different layouts and applications for a versatile and flexible system.

ChickenShack_Logos_v1-3.png

Full System

An extended family of illustrations, badges and wordmarks were created to spice up the menu design, interior signage and merchandise.

ABR_BackgroundBlue.jpg
ChickenShack_WindowMockup_v1.jpg

Hanging a Shingle

The brand was created with space in mind, making sure the logos would work seamlessly for interior and exterior signage, including this window vinyl.

20170718_ChixShack_GC_Mockup_v1.jpg

Coming Home to Roost…

After creating a robust suite of brand elements, additional marketing pieces came together quickly in a cohesive style.

 
 
ChickenShack_Logos_v1-Icon.png
 
ABR_BackgroundBlue.jpg