BRANDING • SIGNAGE
Our long-time client, Raúl’s Mexican Grill, enlisted us to help brand a new restaurant specializing in Chicken & Waffles. The new venture needed to have its own look and also feel a part of the Raúl’s brand. Through many different explorations, we ended up with a brand that felt old and new at the same time, and fit right in with its parent brand.
The approved concept included a brand suite featuring customized type that works in a number of different layouts and applications for a versatile and flexible system.
An extended family of illustrations, badges and wordmarks were created to spice up the menu design, interior signage and merchandise.
Hanging a Shingle
The brand was created with space in mind, making sure the logos would work seamlessly for interior and exterior signage, including this window vinyl.
Coming Home to Roost…
After creating a robust suite of brand elements, additional marketing pieces came together quickly in a cohesive style.