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Branding • Web design • SIGNAGE • Packaging • MERCH


We can't get enough of this juicy project (pun totally intended)! When we were asked to brand The Daily Squeeze, a new juice and smoothie shop opening up in Pensacola, Florida, we jumped at the opportunity. With funky colors, playful design, bold decisions, and a super excited client, we loved every step of this branding process. Owner and Expert Juicer, Danielle Mullet, has been the type of client that branding agencies dream of: a passionate and savvy businesswoman who knows what she wants, but trusts the design process. 

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Juicy New Brand

We created a quirky, hand-drawn lemon icon as the basis of the logo that we knew could be used as an element (and pattern!) in other branded materials. Paired with whimsical type and a cheery color palette, this logo has us craving one of Danielle’s signature juices (and the Florida sun!)

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Extra! Extra!

With a design and layout that alludes to a daily newspaper, this menu is a great blend of structure and fun.

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Drink Up

Once the brand was established, we created custom illustrations for different signature blends of delicious juices.

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Merch Design

We translated the extensive brand system into fun merch designs, including t-shirts and bandanas.

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 The goal for the website was something super clean (just like her juices & smoothies!). We used a white background with pops of color and mini illustrations to show why cold-pressed is the best. 

 
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We know Danielle likes a good laugh too, so we created some fun illustrated shirts for her staff.

You juicin’?

 
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