Sidekick Creative
Equestricon_RackCard_Cover.jpg

Equestricon: Infographic + Iconography

Equestricon is a one-of-a-kind event coming to the horse racing mecca of Saratoga Springs this August. It's the first racing convention of its kind; bringing together industry insiders, casual fans, and everyone in-between for panels, workshops, tours, signings, parties and so much more.

Equestricon: Infographic + Inconography

Equestricon is a one-of-a-kind event coming to the horse racing mecca of Saratoga Springs this August. It's the first racing convention of its kind; bringing together industry insiders, casual fans, and everyone in-between for panels, workshops, tours, signings, parties and so much more. They approached us with a distinct goal: to somehow convey everything available to ticket holders during this 3-day extravaganza (August 13th-15th). With so many experiences and events, they determined an inforgraphic would be the best way to show off the myriad attractions at a glance. "Do you guys create custom icons?", they asked. "We sure do!", was our resounding response. Custom illustration is one of our bread-and-butter services and we jump at every chance to include it in a project. We kept the artwork within the existing Equestricon brand (which is killer) and color palette. We had so much fun creating these icons and the overall infographic. Thanks to Dan, Kathryn and everyone else on the Equestricon team, and a special shout out to Snyder Printer for the A+ print job on these. Lookin' real sharp!

If you haven't reserved your tickets yet, what are you waiting for?! You won't want to miss this one.