Sidekick Creative

Glens Falls Foundation

Logo design and naming for the Glens Falls Foundation Good To-Go iniativative. 

Glens falls foundation

Since 1939, the Glens Falls Foundation has been helping people in the greater Glens Falls Region by raising money to support organizations that address the community’s human, social, cultural, and educational needs. We were so happy that we can help out with one of their initiatives to feed 1,000 regional kids over the weekends. 

Good to-go Naming & Branding

This initiative to feed 1,000 kids over the weekend was in need of a name and a logo. The goal of the project was to fill backpacks with nutritional food that kids could take home on the weekends to ensure that they are getting three well-rounded meals. After down narrowing down a long list of possible names, we came up with Good To-Go, which speaks to their mission providing good food, to-go.

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Campaign Materials

After the development of the name and logo we created infographics that could be repurposed for rack cards, social media and posters. 

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