Sidekick Creative

Happy Jacks & Rude Betty

Logo design, packaging and signage for Happy Jacks in Bolton Landing and Rude Betty in downtown Glens Falls. 

Happy jacks & Rude betty

We began working with Jeff Strief, owner of Happy Jack's Surf Shack in Bolton Landing, in the summer of 2017. While we were working on a re-brand for Happy Jack's an opportunity to open a new store in downtown Glens Falls presented itself, and Happy Jack's obnoxious little sister, Rude Betty, was born in the fall of 2017. 


Happy jack's rebrand & Packaging

If you needed to sum up this retail shop in one word, it would be fun. We stepped out of our comfort zone on this project by creating a brand with multiple bright colors, and we have to admit, we love the final result! 

Rude betty Brand, signage & Packaging

If you needed to sum up this retail shop in one word, it would be snarky. We channeled our sassy side for this fun project. 

Websites

A new store, and a new brand for an existing store, meant two new websites were needed. We used bright colors, big pictures and bold text to carry the atmosphere of the stores to your screen. Click on the pictures to check out the new websites!