Hot Yoga Queensbury

Merchandise • Marketing Collateral


When Hot Yoga Queensbury reached out to us our resident yogi, Kelli, was pumped. She’s been dreaming up yoga designs for years and even revisited a Pinterest board that she made back in her college years for yoga design-spiration. It wouldn't be a stretch to say we’ve been loving working with owner Stephanie on merch designs and marketing pieces.

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Merchandise Design

To start we did a couple of fun illustrated shirt designs with custom type.

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Custom Illustration

For these initial t-shirt designs, we paired custom illustrations with some fiery phrases. While yoga is all about relaxation and control, hot yoga takes it up a notch, and those brave enough to practice it are known to be pretty kick ass.


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Packing a Punch

When Stephanie suggested this knuckles concept, in a classic tattoo style, we loved it! It didn't feel like the typical imagery you'd see on yoga merch, and celebrated strength and empowerment.

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Branding Elements

As we worked on more projects, we developed a consistent look and feel to the illustrative artwork that embodied the spirit of every hot yogi: bold and energetic with lots of grit.

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Keeping Consistency

When Stephanie wanted to spread the word about new classes at the studio, we created a rack card—pulling elements from her website and our merch designs—to establish an updated direction for her print materials.

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Expand Your Wardrobe.

We’ll personally take one of each.

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