Rude Betty

Branding • Website • Advertising • Social Media • Photography


We were so excited when Rude Betty opened in Glens Falls just a couple blocks away from our office. It’s a one stop shop for all your gift needs with a snarky twist. While you can find a really nice vegan leather handbag or a really nice candle, you’ll also find dishtowels, socks, magnets, and books that will have you laughing out loud. If you’re familiar with Happy Jacks in Bolton Landing, this is Jack’s sassy little sister that Happy Jacks owner, Jeff, opened in 2017. 

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Snarky Shop

Rude Betty has the same amount of FUN that Happy Jacks has, but with an element of snark that went well with a 1950s style twist. We used a retro typeface and the same red and blue from the Happy Jacks logo for cohesiveness.

 
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Website Design

We carried over the bold colors of the brand and had fun with headlines on the website we designed in tandem with Happy Jacks.

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Packaging Design

These bags really packed a punch! We took full advantage of the bright color palette for maximum walking downtown visibility. 

 

 

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Social Media + Photography

We love making people laugh, but also wanted to show off Rude Betty’s curated gift options on social media. We created a fun mix of snark and beautiful product shots to get people through the door.

 
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