Sidekick Creative
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The Beverage Cart

Brand suite for a new mobile beverage service in Upstate New York

THE BEVERAGE CART

WARNING: Terrible Puns Ahead!

Looking to rev up your next event? Hitch your wagon to the The Beverage Cart and let the party come to you! This brand new business was started by a couple with a beloved family camper and a thirst for adventure. The renovated family RV will now be traveling for a different reason: to serve delicious drinks right to your doorstep. Lindsay enlisted our help to develop a brand for their new endeavor. We always love a good logo project (and for such a fun subject like a mobile bar?!), we couldn't wait to get started. Below you'll see a couple sketches that got the wheels turning...

 Some initial sketches for the logo icon.

Some initial sketches for the logo icon.

Once the sketches have been scanned and we start adding typography, well, that's when the rubber meets the road.  We developed several concepts driven by the style of the type, which helped to inform the character of the illustrated icon. We eventually narrowed the field to the ones we felt most successful and presented to the client.

 Concepts for days!

Concepts for days!

The client was super happy with the first round concepts and we had a clear favorite. We wrenched on the chosen logo a bit more before presenting final drafts, in various lockups (stacked, horizontal, badges and so on).

 Final logo suite

Final logo suite

Another brand in the books! We're so looking forward to seeing The Beverage Cart rambling on down the road in the near future—and we'll be the first in line for a bevvy. Until then, you can keep up with the camper renovations on Instagram (@thebevcart) Cheers!

 Who's ready for a beer?!

Who's ready for a beer?!