Sidekick Creative
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The Daily Squeeze

The Daily Squeeze: Logo and Brand System

We can't get enough of this juicy project (pun totally intended)! When we were asked to brand The Daily Squeeze, a new juice and smoothie shop opening up in Pensacola, Florida, we jumped at the opportunity. With funky colors, playful design, bold decisions, and a super excited client, we loved every step of this branding process. Owner and Expert Juicer, Danielle Mullet, has been the type of client that branding agencies dream of: a passionate and savvy businesswoman who knows what she wants, but trusts the design process. After lots of research, shared Pinterest boards, and a couple of (very fun) rounds of creative, we settled on this quirky lemon artwork and hand-inspired type as the face of The Daily Squeeze. Now that the logo is finalized, we're excited to get to work on signage, wall graphics, menu design, and merch to bring this brand to life! The Daily Squeeze will be opening in Spring of 2018—stay tuned!


Website Design

Owner, Danielle Mullet, wanted something super clean (just like her juices & smoothies!) for her website. We used a white background with pops of color and mini illustrations to show  why cold-pressed is the best.