Let's Get Digital
All businesses are struggling to connect with their customers right now. Maybe you’re still not able to open your doors, but even if you are, the extra precautions you need to take are limiting your ability to interact and engage with your customers.
Our favorite platform to turn to when budgets are tight is social media — specifically Instagram and Facebook. Social media is so essential to building engagement with your customers. If you’re still asking yourself if social media is worth it, or if your customers are even on social media (especially during these coronavirus times), consider this:
More than half of the world uses social media.
THAT’S
ACTIVE USERS
FACEBOOK HAS ABOUT
ACTIVE USERS
INSTAGRAM HAS ABOUT
ACTIVE USERS
70% of users look up brands on Instagram.
Okay, so almost everyone is on social media nowadays. So how do you create branded content that stands out on busy feeds? Quality, consistent photography is key, and if you have a branded graphic system that you can use for important announcements, events, fast facts, quote, etc. that will elevate your feed. But let’s look at the stats that speak to what type of content is most successful in creating engagement:
ENGAGEMENT WITH VIDEO POSTS THAN IMAGE POSTS
IN VIDEO VIEWERSHIP BY USING INSTAGRAM STORIES STICKERS
PEOPLE USE INSTAGRAM STORIES EVERYDAY
INSTAGRAM STORIES ARE FROM BUSINESSES
Creating custom Instagram Stickers, Lenses and animated graphics allows your customers to not only engage with you from the comfort of their phone or computer, but it gives them the tools to promote your business to their followers!
Take these Sidekick stickers for example. Not only do they allow us to have fun with our stories, but our clients can use them when they want to show off some new Sidekick designed branding, business cards or merchandise.
Or this custom branded postcard lens — you can fill in your location so that you can use it no matter where you are!
If you’re a product-based business, consider an animated graphic like this to really draw people’s attention.
Need help creating content that your customers can interact with? We can help!
