If you’re still asking yourself if social media is worth it, or if your customers are even on social media (especially during these coronavirus times), consider this…

As an organization grows and changes over time, its branding should follow a similar trajectory and be routinely revisited to make sure that brand pillars are aligning with the identity system.

As we all make this transition to being open-ish, we wanted to share some communication strategies, because right now, communication is more important than ever.